Men and the scourge of Advertising

For the last couple of decades you can’t help but go into a corner shop and be confronted by images of beautiful men and women staring out from the shelves. More recently the rise of body culture, especially in men has led to many more of these GQ type magazines to be bought. Typically, men who no longer need a strong physique due to the prominence of office work are redefining their own image. City workers are spending hours in the gym and flexing their pecks before returning to comfy ergonomic desks. Why? They don’t need a great set of biceps to bash a keyboard. Are men less comfortable with themselves than in the past? Has the rise of feminism got anything to do with it? Has advertising helped to make men more self conscious about their appearance? Answers on a postcard to: IPC Media Ltd, Focus House, 9 Dingwall Avenue, Croydon, Surrey, CR9 2TA

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2 Responses to Men and the scourge of Advertising

  1. Anonymous says:

    so men want to make themselves look better? hardly an emerging evil, is it ?

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